Sea turtles have been endangered species for a long time. Sadly, it has been mankind that has wiped out entire species from the face of the Earth.
Industrialization and urbanization of beaches where these animals live, as well as, the proliferation of industry and oil platforms which alter and pollute the environment have been detrimental to the natural habitat of species.
We were searching for a mascot that could encompass the three elements of our sport: water, wind and earth, as well as the natural and cultural backgrounds of the region and thus, we found it.
Our mascot's character conveys a variety of emotions aimed at the spectators. It was born after a thorough study of the cultural and hisotrical values of Cozumel, Playa del Carmen and Cancun.
On the golden beaches of the Mayan world, today, as thousands of years ago, the female turtle emerges from the cristallyne waves to lay her eggs on the sand. This is one of the most important refuges for different species of turtles in the world.
“YAX AK” from the Mayan words which mean Green Turtle, was one of the names the ancient Maya used to call the Lord of Palenque, otherwise known as K’inich Kan B’alam II, who reigned between the years 684 and 702 AD. So we decided to use the nick name of a great king to evoke the importance of ecological preservation as well as the history of the region, for our turtle mascot.
Six of the seven species of sea turtles in the world are found in this region and they're all are threatened with extinction.
YAX (pronounced yash) emulates happiness and good humor. It is a character which children quickly identify with.
YAX is our hostess in charge of giving a friendly welcoming to all participants.